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brand color palette

3 tips for choosing your brand color palette

business

one of the most common questions i get asked by clients is … how many colors should my logo or brand have? it depends on the brand, but the beautiful thing is – there are really no hard rules about this, it’s supposed to be fun! i do recommend following these 3 guidelines when choosing your brand color palette.

+ keep your ideal client in mind

throughout the entire branding process – not just when choosing color palettes or fonts, we need to keep in mind your ideal audience.

A few great questions to ask are : How would you like people feel when interacting with your brand or product? Is your brand expensive? or earthy + sustainable? maybe its positive + uplifting? 

When selecting color palettes, warm tones tend to feel happier + more inviting while cooler tones tend to be more calming. if your product is on the higher end, incorporating metallic foil, spot / raised gloss or embossing will definitely give an elevated + expensive feel to your brand.

+ start with one color, maybe two

once your brand objectives are finalized, i recommend picking one color or two colors, then build your palette from there. as an example, if i wanted to use a dark green as my main color i would start with something like moss green. From there, i’d pick similar colors within the moss green family such as sage or olive . I might even consider adding a muted terracota or a light beige – to compliment the warm tones.

+ add contrast

now the fun part – it’s time to add in some contrast! i would choose something that’s opposite on the color wheel for a pop of color, used sparingly. using the example above, I would choose something bright like an orange or yellow, still keeping it on the warm + muted side so that it blends in with the rest of the brand color palette. 

brand color palettes can be full of many colors or shades of those colors, or it can be more minimal – featuring only one, two or a few. Best to keep in mind when putting together your palette that too many opposing colors will feel overwhelming, so it’s best to stick to a warm or cool palette with supporting colors + shades.

Ready to get the clarity + confidence you need to make all your brand dreams a reality? YES PLEASE – let’s chat!

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