Blogging isn’t just a space to share your favorite makeup, clothing + accessories – although who doesn’t love a good lifestyle blog! it actually has valuable benefits for all kinds of businesses that offer physical products or digital services + really anything in between!

Blogging creates a space that generates buzz, boosts SEO, builds authority, allows for connection + possibly monetization, most importantly, humanizes your brand. all this in just one place, for a low (or no!) cost.

let’s walk through some of the best benefits of blogging + exactly why your business needs one.

+ blogging creates brand authority

blogging is a prime way to share knowledge with your ideal audience + clientele for free to begin building trust. I’m sure you know more than a little something about your industry – right? Otherwise you wouldn’t be selling products + services in your field!

By writing + sharing about topics that answer questions your target audience is wondering in an interesting way, you position yourself as an authority in your field.

If you’ve been looking for a way to stand out + gain some recognition as an expert in your industry … blogging is calling your name!

+ it drives long term traffic to your website

The amazing thing about blog content is that when it’s centered on topics people will always be searching for, it will continue driving traffic to your website. The more blog content you create, the more opportunities to show up in search engines + pinterest, which is another story for another post!

before you start, always Google a new blog post’s headline and see what kinds of words + phrases come up frequently in your search. Incorporate those words + phrases into your own post to organically boost your own ranking. these are also known as seo Keywords.

+ blogging builds connection between you + your audience

I think this might be one of the very best reasons to blog! It’s a place to connect + start conversations. Although social media is a great place to do this as well, you can’t share thoughts, information + resources in quite the same way. Blogging is a long-form medium that allows you to educate, inspire, entertain + empower readers to take action or get involved in some way.

calls to action (or “CTAs”) are key to making your blogging journey effective. If you write a think-piece on a controversial or important topic, invite readers to share their own thoughts and / or experiences with a strong CTA. It could be as simple as, “Leave your thoughts on this topic below in a comment — I would LOVE to hear from you!” Or “if you make this recipe / try this product etc .. let me know, would love to hear about it!”

+ it can fuel your social media content

Blog posts are filled with opportunities to repurpose on social media. They are original content written in your brand voice for your target audience. All you have to do is pick out snippets that work best on short-form social media channels, copy, paste + hit publish! Easiest content planning ever + it’s content that your followers will actually care to read.

+ blogging boosts leads, email list growth + sales

think of blog posts as a first step in your sales strategy. Someone searches a topic you’ve written about, lands on your blog, and then what? There should be ample opportunities for them to continue their journey with your brand – like reading a related blog post, a pop-up inviting them to join your email list in exchange for a freebie that they’d find interesting, or it could be inviting them to a webinar / sales page for an offer that they’d find useful.

Blogging is not JUST an online journal! Your business needs a blog because blogging attracts traffic organically, then leads those readers to more helpful resources, offers + content. It’s a helpful way to make a connection with your target audience to begin building the trust needed for them to possibly buy from you in the future.

If you found this blog post helpful, I would love to know + hear your comments below!