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avoid brand confusion with your audience

business

These 3 major things may be causing brand confusion + less engagement with your target audience .. and you might not even know you’re doing it! Here’s how I can help! PS – canva is not your friend.

+ using random canvas templates

yes, canva can be a great tool and its very user friendly – from what i hear! and yes, it may seem like the best (and cheapest) option for creating logos, social media posts, print media files, website images. but, is your brand and / or product quality truly being represented the way you want through the use of differing templates, fonts, colors + image styles? random templates will definitely lend a hand to confusion and often create an opposite audience experience than you were hoping for. canva may be good for some things, but templates are not one of them!

+ constantly changing your brand fonts + color palettes

stop changing your brand fonts + colors! keep brand typography + color palettes consistent across your website, all social platforms + print media. constantly changing things up can make a brand look like its been pieced together with whatever was available or what you liked that day! brand trust + recognition is built through consistency. the same colors, font styles, messaging + image styles. If your target audience knows what to expect from your content they’ll know where to go when they need you as a resource.

need some guidance with your brand color palette? here are my top 3 tips.

+ everything is much bigger than it needs to be

white space truly is your best friend. everything does not need to be 10x or 20x bigger. creating space around your content makes it more visually appealing + easier for your audience to digest. pro tip – once you have your content in place, select everything, scale it down + move it to the center for some extra breathing room along the edges.

you are still dealing with brand confusion through random templates, ever-changing fonts + color palettes?

has your DYI brand outgrown your actual brand and / or product quality + no longer represents your brand + customer experience? i am here to help!

Through strategic branding, let’s storytell your brand in a way that will have ideal customers choosing you every time + eliminating any and all of that audience + brand confusion. 

Ready to get the clarity + confidence you need to make all your brand dreams a reality? YES PLEASE – let’s chat!

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